As a brand Mr K prides itself on having a unique relationship with its customers and it is through the interaction with those very customers, that the idea of a new corporate identity was born. Consciously studying the way that customers consume information and how the brand’s service offerings would best be depicted, Mr K recently changed its look to something more clean-cut and prominent.

Black and Gold are the striking colours that will represent Mr K across the country in the minds of potential and current customers. The use of Gold in the design reinforces the brand’s expertise when it comes to all things related to the precious metal. That ties in perfectly with the tagline: “Pure and Precious Metals”.

“Mr K has a broad service offering that is not just limited to Krugerrands, Bullion and Jewellery Manufacturing. We also deal in Gold recycling and have access to collectable coins and other Numismatics too.

The refreshed look and feel of our corporate identity better suits our broad service offering and our new tagline really hits home what we are all about; Gold,” says Arno Egen, founder of Mr K stores.

Mr K looks forward to welcoming current and new customers to all stores nationwide, with their new look and feel and same great service!